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Understanding Sending Capacity

Capacity scoring explained.

What capacity scoring measures

MailFleet estimates how aggressively you can send on a profile without exceeding provider quotas or risking elevated bounces.

Factors

Provider quotas, account age, bounce rates, complaint rates, and campaign size affect safe send rates.

  • Daily and hourly provider limits
  • Recent bounce percentage
  • List size vs warm-up history
  • Authentication status

How to use scores

Treat capacity scores as planning guidance, not guarantees. Increase volume gradually on permission-based lists after clean test batches.

Key takeaways

  • Daily and hourly provider limits
  • Recent bounce percentage
  • List size vs warm-up history
  • Authentication status

Summary

Capacity scoring explained.

SMTP standards reference: RFC 5321 (Simple Mail Transfer Protocol).

Get started

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  • macOS 12+
  • Linux (DEB & RPM)

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