Documentation
Responsible Sending Guidelines
Operate campaigns responsibly.
Core practices
Use opt-in lists, honor unsubscribes, authenticate domains, and monitor bounces.
- Obtain consent
- Authenticate SPF/DKIM/DMARC
- Include unsubscribe
- Monitor complaints and bounces
Summary
Operate campaigns responsibly.
SMTP standards reference: RFC 5321 (Simple Mail Transfer Protocol).
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