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Documentation

Managing Templates

Template builder overview.

Create a template

Open Templates in MailFleet and create a new message with HTML or plain-text parts. Save versions per brand or client workspace.

  1. Name the template and select the sending profile
  2. Add subject line and preheader
  3. Insert merge variables for permitted personalization fields
  4. Add a visible unsubscribe link for marketing messages
  5. Save and run a SpamAssassin check before first use

Variables and compliance

Use merge fields only for data you are permitted to store. Test rendering with sample records before scheduling a campaign.

Troubleshooting

If SpamAssassin flags template HTML, simplify link density, balance text-to-image ratio, and verify authentication headers on test sends.

Summary

Template builder overview.

SMTP standards reference: RFC 5321 (Simple Mail Transfer Protocol).

Get started

Take control of your email campaign operations

Download MailFleet for Windows, macOS, or Linux. Connect your providers, run pre-send checks, and manage campaigns with full visibility.

Available on

  • Windows 10+
  • macOS 12+
  • Linux (DEB & RPM)

Same desktop experience across every platform — one workflow for your entire team.